Thursday, 5 May 2011

New Look Frappuccino…However-You-Want-It

One from JCPR... 

Fresh from completion of the Edelman graduate scheme I was looking forward to settling back into the exciting and bustling life of JCPR. They say time flies when you’re having fun! Cue all systems go for the new launch of the Starbucks Frappuccino However-You-Want-It range.

Remember the Frappuccino you used to have when you were 15yrs old, having a giggle with your friends, thinking you were the bee’s knees because you were drinking something from Starbucks. Well it’s back and better than before! I’m now 22 and you’ll still be able to find me drinking my Frappuccino, sitting in a Starbucks thinking I’m just so damn cool. However my choice of Frappuccino has changed now (need to think about the calories, obviously!) and luckily for me Starbucks has thought about my opinion! It has brought out The However-You-Want-It range so I can now tailor my Frappuccino to what I want and yes, that means fewer calories and what’s more, over 35,000 different combinations to choose from. What more could you want?

The launch last night completely fitted what Starbucks Frappuccino is all about. A real fun, buzzing atmosphere filled with people from all ages, all just having a natter whilst enjoying their favourite Frappuccino, which had been created by Starbucks Blend Master Kate Lister. Kate is incredible – she’ll gauge exactly what you like in a drink and then concoct the most delicious result. The highlights of the event had to be performances by Dionne Bromfield (did not realise 15yr olds can have voices like that) and dance legends Flawless. I came away wishing I could sing and dance, but alas, at least I had my Frappuccino…

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