With this post I’ve got my Edelman hat on. What can I say; I’ve been inspired so I’ve decided to talk. Let’s have a conversation.
After completing a public engagement bootcamp led by the Edelman UK CEO Robert Phillips, I have come to realise the importance of this global evolution. I understand public engagement as reality, it is good old common sense, therefore a necessity.
Let’s start at the beginning: public engagement and public relations. According to Edelman European CEO David Brain, ‘PR is the ruthless application of common sense’. Already we can see a link: common sense.
With the progression of digital, we have effectively entered into a new society and we must adapt, especially as a PR-er. We have a sphere of interdependence - the tiers of authority have been shaken and the pyramid has fallen – no one is in control. With the powers of social media for example, the world has become the citizen, from a CEO to a teenager, from a teacher to a shop assistant. We all have a voice, we live in a democracy – we converse and we love it. So how does this fit into the concept of public engagement? It means that we need to listen and engage in order to increase trust (brand loyalty), deepen communities, identify and drive behaviour changes. In PR and client terms, these behaviours will lead to commercial success.
For more info, check out http://edelmaneditions.com/category/public-engagement/
No comments:
Post a Comment